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The Vast Majority of Websites Do Not Clearly Articulate The Company’s Brand Positioning and Market Differentiation From Competitors
Online business communications and e-commerce are moving so quickly that it’s hard to gather accurate quantitative statistics, but the trends are undeniable. Blazing growth continues to be projected and there is no doubt — online business has come of age. It's a given that if you're doing business today, you are going to have a Website.
The problem is that the ROI (Return on Investment) for many Websites is still low. Every day, businesses are spending anywhere from thousands to millions of dollars for "web solutions," but many of these "solutions" fail to provide the desired boost to top line revenues.
So what's the problem? Well, there are 3 main elements that need to be present in order for a website to increase sales for your enterprise.
- Professional Visual Design
- Clear & Concise Messaging Designed to SELL MORE NOW!
- Well Thought-Out Brand Positioning — with Innovation-Tuned™ Strategy
Professional Visual Design
The first element, "Professional Visual Design," is critical because in the first couple of seconds of a prospect hitting your site, a poorly functioning site with broken links will say "We are a fly-by-night operation". Alternatively, a site with good to great Visuals reinforces the message: "We are a professional organization that you can trust." If the pleasing Visual element is missing, and even if the other two elements are on target, you will be hard pressed trying to get over that initial "bad" first impression .
Concise Messaging — to SELL MORE NOW!
The second element, "Concise Messaging — to SELL MORE NOW," is crucial. In the marketplace, static page collections, even those with dynamic, eye-catching Flash presentations, are simply "Brochure-Ware." More and more though, consumers need information that clearly describes your product offerings and brand differentiation quickly and succinctly. Chance are, if a web visitor has to spend more than a couple of minutes figuring out what you do, he will probably go away — most likely to one of your competitors. With easy access to competitive options, the visitor must quickly experience the 'Aha' effect when focused on your unique value-added products or services, or you become just one of 100,000+ Google search results.
Momentum Innovation-Tuned™ Messaging
The third and most important, but most overlooked element, is that of having a sound marketing strategy for your Website. Not only does this include search engine submission and optimization, but something that most web development shops will not give you – Momentum Innovation-Tuned™ copy. Many development companies will just simply insert all the basic information that you give them in regards to your company history, products and services, contact numbers, etc. without ever really taking the next step of engineering the copy to properly position the Brand or market the company. This all-important step is the primary difference between a "web solution" and a web communications investment that will continually
Build Your Market Power!™
Here at
Momentum-WebLabs, we employ award-winning interactive designers and seasoned web developers who can develop best-of-class, interactive websites. However, we go the extra step by providing a Business Coach, trained and certified in our
Momentum Innovation-Tuning™ system, who will work with you on creating copy that is alive, engaging, and specifically designed to clearly position your brand as the best total solution available in the minds of your prospects …regardless of price.
Our culture builds upon hard work and keeping up with cutting edge technology.
From Internet branding and product positioning strategies to sales automation and e-commerce processes, our system integration teams offer Momentum-WebLabs interfaces to market-leading applications like: Secure Catalogue, QuickBooks Pro, Fishbowl Inventory, Act! and WinFax Pro for leveraging broadcast email, broadcast fax, opt-in marketing communications services and web hosted e-commerce sales.
Momentum-WebLabs works with clients to identify and realize opportunities to increase their return on marketing and technology investments, improve productivity, and reduce costs by implementing process-oriented systems to enhance their relationships with customers, employees and partners.
We Measure Our Success By How Much Revenue
Your Site Creates For You.
The Momentum WebLabs team consists of some of the most
sought after talent from around the globe:
Microsoft™ certified programmers with decades of combined experience
Award winning interactive graphic designers
Expert DBAs (Database Administrator)
Web copy editors
Search engine specialists
We offer 2 WebPackage options for website development:
ValueMark™ WebPackage
Site is based on a pre-defined template
Standardized design
Financing available for as low as $225.00 a month
Marketing centric content
Basic but powerful for limited budgets
CustomCommerce™ WebPackage
Custom design and architecture
Fortune 500 design
Marketing centric content
Powerful enterprise applications
The most bang for your buck
Options:
Secure Catalogue/Single Entry e-Commerce Module
(Quickbooks Pro & Fishbowl Inventory compatible)
ValueMark™ WebPackage Specifications:
Design
Template-based design by award winning interactive graphic artists.
Templates are customized for industry and target audience.
Up to 30 pages of content.
Logo treatment for web use.
Photo direction for client providing detailed photo requests to enhance website.
Programming
Website is built for future scalability.
Cross browser compatibility with Netscape 6 and IE 5.5 and up.
Site will accommodate both 800x600 and 1024x768 screen resolutions.
Meta tag/keyword integration for search engine placement.
JavaScript form validation.
E-mail form processor.
Content
All copy will be analyzed and optimized for web use by professional copy editors on staff.
Copy is engineered and created by Momentum Coaching Experts using our proprietary
Innovation-Tuning™ marketing system.
Hosting
Multiple Options Available — Consult your Momentum Coach
CustomCommerce™ WebPackage Specifications:
Design
Professional Fortune 500 design treatment by award winning interactive graphic artists.
User interface design and navigation built according to latest industry research into web usability by seasoned information architects.
Programming
Programming written by certified developers.
Utilization of the latest technologies
Code is thoroughly tested and subjected to peer review.
Database schema created by experienced DBAs.
Strict programming guidelines are enforced.
All projects are built for maximum scalability and robustness.
Content
All copy will be analyzed and optimized for web use by professional copy editors on staff.
Copy is engineered and created by certified marketing experts using our proprietary marketing system.
Hosting
Starting at $99 per month
Multiple Options Available — Consult your Momentum Coach
E-Commerce: Secure Catalogue
Includes shopping cart that handles an unlimited number of products.
We upload the first 25 products.
Real time secure order processing.
Extensive product search capabilities.
E-Commerce site integration with Inventory Management tools.
Change address and password details.
Handles all major credit cards.
Secure SSL encryption.
StretchStep™ Process
The StretchStep Process is a development methodology that includes concepts from many popular software design philosophies. The process was developed here at Momentum-WebLabs and is an effective approach to both web and application development. It is a road map, a plan, a course of specific actions to take an idea to a completed project within a specified amount of time and within a specified budget. This process is designed to be incremental and stresses communication between the development team and client every "step" of the way. There are 5 major milestones in the StretchStep Process - briefly outlined below.
Initiation/Discovery Phase:
- Request – Momentum Coach assists prospect in filling out online request form located in the web services section of www.MomentumNetwork.com
- Information gathering – Momentum Coach is contacted by client manager to assess the opportunity.
- Estimate proposal – Momentum Coach and client manager agree on estimated project cost and schedule.
- Decision – Momentum Coach and prospect determine whether or not they wish to move forward with the opportunity.
- If the prospect to chooses to move forward with the opportunity a final proposal and contract are submitted for approval.
- Deposit is sent to Momentum Network.
Project Design Phase:
- Resource Assignment – The project is staffed according to project needs and specifications.
- Kick-Off Meeting – Project communication, project schedule, roles and responsibilities, and deliverables are reviewed by the project team and the project acceptor.
- Information architecture development. (Site-map, layout, target audience analysis, usability issues, etc)
- Creative design development (overall visual concept is discovered) The project team and client will set the client’s expectations and educate the client on feasibility of requested work. Client will be asked for examples online or elsewhere of how they would like the site to appear and function. We must share a similar reality about the project with the client by the end of this phase.
- Technical design development. ( Database design, programming strategies, etc.)
- All copy and visuals will be collected from client in this phase we will not move on until all client provided materials are collected.
- After site-map and creative design are approved and signed off and all “final” content has been received from the client, reviewed and signed off only then do we move to the Development phase.
- Progress payment is made to Momentum Network.
Development Phase:
Here is where the clock starts ticking towards the site launch date. Work will begin simultaneously on the front-end and back-end components of the site.
Creative:
- Images and content will be edited and manipulated to fit technical development requirements.
- Front-End creation. (HTML, FLASH, Audio, Video, Navigation, etc.)
Database(s) are created and tested.
Business logic integration.
Programming modules created.
Middle-tier/Database integration with Front-end.
Deployment Phase:
- The site will be tested for usability and bugs.
- The site will be cross-browser tested.
- Any final, minor changes to content are made. (Less than 8 hours)
- Unit and system testing
- Quality assurance testing.
- Deployment sign-off from client.
- Final payment for project is made to Momentum Network.
Delivery Phase:
This is the actual final project delivery. (Launch of website, program installation, etc.) Final project sign-off and maintenance schedule initiation if any.
Database-Driven Website Marketing: Superior communications processes and tools can distance you from your largest competitors --- in the mind of the prospect, where it counts!
In order to be successful in today's fast-paced, competitive marketplace, your suite of communications tools needs to be integrated, accurate and easily share information between empowered team members who are deciding on rapid-fire tactical moves in real time. Your Web site needs to do more than simply display information about your products and services -- in the old "brochure ware" fashion. You need to be able to quickly update your content and then effectively communicate your message to your channel partners, prospects and customers — without waiting through the long lead times typically required for printed color brochures and other marketing collaterals produced in hard copy form.
Aggressive managers know full well that Electronic Communications Rule!
You will still want to utilize full color postcards, brochures, flyers and more, but these things all cost serious money and slow down the "short-fuse processes" which comprise the core capabilities of Database-driven Web Marketing.
Low Cost Approach
Database-driven Web Marketing
- Collect prospect information on your Web site visitors with SalesCharger data-collection forms.
- Compile additional prospect details using purchased lists, trade shows, Lexis Nexis database subscription, advertising with small ads in Magazines and Verizon Superpages/Google/Overture pay-per-click campaigns.
- Use these records to implement eMail, Direct (Snail) Mail and FaxBlast campaigns with Opt-out, Opt-in and referral features.
- We can help you produce Video eMail campaigns, implement Streaming Video from your Web site and broadcast Directed Presentations (like the www.SalesCharger.com demo) to bring depth and breadth to your brand messaging.
- Nurture customer feedback with Discussion Boards and a Frequently Asked Questions database.
- Detailed Web Stats help you analyze your visitor traffic and tune your Web message to be more effective.
- Keep your user community informed about new developments with your own electronic Newsletter, BookShelf Download Center (tm), Weblog and RSS feeds.
Momentum WebLabs uses best-of-class technologies and development tools to provide you with the capabilities to meet the rapidly-changing marketplace head-on. The Momentum SalesCharger / DCM System gives you the Communication, Collaboration, and Oversight capabilities you need to assure that you, your employees, and your channel partners have all of the information they need to successfully meet the challenges of the marketplace.
In addition, Momentum WebLabs can give your website unique features that will keep your clients, customers, and partners returning to your site time and time again. Best of all, these specialized Web features can be integrated with your Momentum DCM System to give you the most powerful Distribution Channel Management solution anywhere.
Let Momentum and your local Momentum Business Coach take on these projects for you to help build your company brand. Within a year, Momentum Network can put your company on radar for a much larger segment of your target market. We can even leverage our growing squadron of "feet on the street" if you need special outsourced distribution assistance with a new product launch.
Call, e-mail, or request a free quote for Momentum today!
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